· The ad under analysis constructs meaning through the images portrayed (i.e. the woman and a bottle of perfume) and the conventions put across. Essentially the message being promoted is classy femininity, which many women desire Dove Advertisement Analysis Sample Essay & Outline. Dove body wash is a Unilever brand under personal care category. It is a packaged consumer good under the beauty classification. Dove Body wash caters for the generic female market since it is a beauty body wash · Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad
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There was a time when advertising was only done by word of mouth. As time rolled by, the invention of the printing press revolutionized the way ad analysis essay communicated with consumers. Print advertising became the primary means of marketing. Years later, television, radio, and computers ad analysis essay the advertising world by storm. Today, we are flooded with ads everywhere we go. The television, internet ads, ad analysis essay stops, magazines, billboard signs, the list is practically endless.
Advertisements are a way for businesses to entice their consumers to either purchase their product, vote, attend a particular school, belong to a certain religious affiliation, ad analysis essay, or even convince the public of the potential health hazards certain products may cause.
Whatever the case may be, advertisements surround us and have become a part of our culture. Unfortunately, marketing campaigns use our weaknesses as a tactic to convince us that we need the luxury car, the latest cell phone, or the Walt Disney World vacation!
The influence of advertising is an immense one and to a certain degree, we are not oblivious to these persuasions. Advertisements use these manipulative tactics to influence our way of thinking in favor of purchasing the product being advertised.
Coors beer commercials always depicts social gatherings with beautiful men and women having a good time. The consumer who sees these ads is made to believe that they too, will be happy and be socially accepted if they decide to make Coors their preferred beer brand of choice. After flipping through various magazines, I ran across an advertisement for Nicotinell, a nicotine chewing gum that helps those who are smokers slowly kick their habit, ad analysis essay.
I, personally, am not a smoker, nor have I ever had the curiosity to even try a cigarette. The packaging and product design of the Nicotinell chewing gum was also nothing out of the ordinary. What caught my attention was the way the gum was being promoted. Most anti smoking ads are filled with graphic images, usually of individuals battling lung disease or other health issues. These ads demonstrate that smoking leads to a decreased quality of life, and sometimes the loss of life.
On the other hand, this ad took a completely different approach in trying to get its point across. This ad clearly is trying to make a point. If you are a smoker, quit now before your overall appearance takes a severe beating and you end up looking old and worn out. Every year, the Surgeon General releases its annual report on smoking and diseases that have a direct correlation with cigarette smoke. The health consequences for smoking can be devastating, but it seems that what happens with our overall appearance is sometimes overlooked.
Anti-smoking ads have now turned their attention to vanity as an ad analysis essay motivator for convincing the public of the harm cigarettes pose on us. And that is the immediate goal of advertising: to tug at our psychological shirts ad analysis essay and slow us down long enough for a word or two about whatever is being sold.
Physical beauty, for many consumers, is essential in order to attain mental well being and social visibility. Most advertisements are ad analysis essay with beautiful, physically fit, men, women, and celebrities.
On the contrary to the Nicotinell ad, where an aged, wrinkled skin woman is the center of this unattractive portrait. We all long to have youthful, vibrant skin. Most of us have a healthy level of vanity; we take pride in our appearance. The message in this ad is pretty clear. Smoking reveals age spots and wrinkled skin; kick the habit with Nicotinell and be beautiful.
Jib Fowles mentions in his article the fifteen needs that advertisements can appeal to, ad analysis essay. We want people to notice us; we want to be looked ad analysis essay. Smoking will cause negative attention on yourself.
By having the older woman as the only focal point in the ad, it obligates the consumer to focus solely on her and the message and brand that is being displayed.
Common notions of beauty assist the consumer in associating a positive or negative affect with the product. The Nicotinell advertisement also demonstrates Fowles appeal for the need to achieve. To overcome obstacles and attain a high standard. It is a drive found in many that impulses them to do better. No one wants to be left behind. Instead, coming out ahead of others gives us great ad analysis essay. This ad does that for those who are smokers.
The image of the aged woman sends the message that smoking can rob you of your life. Your dreams and aspirations can be halted and the energy you need to achieve your goals will no longer be attainable unless you decide to quit. Nicotinell is just that. A guiding light. A helping hand on your journey to cutting down the chains that bind you to your nicotine addiction and setting you free to continue on your path ad analysis essay lifetime successes.
Advertisements can be either be overt, covert, or both. Sometimes, the message that is trying to be portrayed is covert, but the product is overtly displayed. I feel this is the case with the Nicotinell ad that I chose to analyze. The focal point of the ad is the elderly woman blowing out her birthday candles, marking it her 42 birthday.
Clearly, ad analysis essay, she is ad analysis essay 42 years old, but rather much, much older. She appears to be sitting at a table surrounded by a garden, but the lighting is centered on her.
There is nothing within the ad that would distract the consumer from not focusing on the woman. This form of advertising is hard hitting, focusing on ad analysis essay truthful facts that smoking has on our health. With no visible facts stated on the ad, it can be presumed that cigarette smoke damages collagen and elastic fibers under the skin surface, thus causing premature aging in smokers.
It also allows for those who see the ad to develop their own interpretation of the consequences of smoking. Cigarette smoking is one of the leading causes of preventable disease and death in the United States. More than 42 million people smoke and overad analysis essay, people die each year due to the health consequences of nicotine.
These statistics are very sad to read. Most smokers begin smoking with a cigarette brand that is heavily advertised. Anti smoking advertisements and nicotine replacement products, on the other hand, promise to help you kick your smoking cravings and get you on track to a healthy lifestyle, thus selling you life. This is sometimes achieved by tapping in to our yearning for social desirability and the need to feel beautiful in a society obsessed with vanity and dominated by selfies, ad analysis essay.
Using vanity as a motivator for these types of advertisements is, in my eyes, ad analysis essay, accepting. That precisely is what makes its pursuit so interesting. I believe that with this particular advertisement, the end justifies the means. You are commenting using your WordPress. com account. You are commenting using your Google account. Ad analysis essay are commenting using your Twitter account, ad analysis essay.
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Words | 8 Pages Advertisement Analysis Essay Throughout our lives, we’re constantly coming upon advertisements. As you watch TV, listen to the radio, or scroll up and down on social media you’re more than likely to come upon advertisements that involve athletics. Sports and ads are two things that most likely could be heard or seen Words | 8 Pages Advertisement Analysis Essay Throughout our lives, we’re constantly coming upon advertisements. As you watch TV, listen to the radio, or scroll up and down on social media you’re more than likely to come upon advertisements that involve athletics. Sports and ads are two things that most likely could be heard or seen Sample Outline Template for the Ad Analysis Essay You may use this outline template to help you structure your essay. These are suggestions, though—by no means are you required to structure your essay in this manner. I. Introduction You may want to use a technique that is discussed in the chapter “From Introductions to
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